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CO-LOCATED EVENTS

Speaker

Carsten Felden

CEO, Marmeladenbaum GmbH

Prof Dr Carsten Felden is Director of the Institute of Information Systems at the TU Bergakademie Freiberg (Saxony). He holds the professorship for ABWL, in particular information management/business informatics. His main research topics are business analytics, data warehousing, XBRL, IT maturity models and digitalisation in the context of business intelligence. In addition, he is one of the two managing partners of Marmeladenbaum GmbH, a vendor-neutral consulting firm specialising in all aspects of business analytics. He was Chairman of the Board of TDWI e.V. and XBRL Deutschland e.V. He has published numerous articles on research topics at international conferences as well as in scientific and practice-oriented journals. He is also a regular programme chair at international conferences such as WI, ECIS and AMCIS. In co-operation with other authors, he has also written books on data analysis in the business environment.

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Session

Data Governance – Success Factors and Pitfalls in Business Intelligence and Analytics (BIA) Projects

Solution Study

Monday, March 16

09:55 am - 10:25 am

Live in Munich

Less Details

Although it is often claimed that data has become one of the most valuable resources, active data management is still not established in many companies. Effective business intelligence and the application of analytics requires targeted data management, and this is precisely where data governance plays a central role. A framework that defines clear rules and responsibilities forms the foundation for a successful BIA strategy.

In this practical, hands-on presentation, we share insights into why data governance projects often fail and which proven success factors exist. Using real-world examples, we demonstrate how data governance can be profitably integrated into business intelligence and analytics strategies.

In this expert discussion on data governance concepts in the BIA context, you will learn:

  • How clear guidelines and a structured framework improve data quality and decision-making in BI projects
  • Which roles are essential and how they can be effectively filled in the BIA environment to anchor data governance securely
  • Is a governance process model the key to success, or are there alternative approaches?
Presentation

Company

Marmeladenbaum GmbH

http://www.marmeladenbaum.de
Marmeladenbaum GmbH is a vendor-neutral, owner-managed consulting firm that ensures high quality support for its clients by focusing on the areas of business intelligence & business analytics, digitalisation and processes in the consulting business. It was founded in 2009 as a spin-off of the Technical University Bergakademie Freiberg. By always maintaining close contact with research, we work together with our clients to develop innovative solutions that are both viable and manageable. In addition to our methodological expertise, we bring application-ready and up-to-date specialist knowledge to all projects. We accompany our customers on their way to their own competence, scalable according to the customer's wishes, from the support of an operation in self-responsibility to the complete takeover of the operation. Our clients include both medium-sized and listed companies as well as public administrations. We have been convincing them with our services in long-term partnerships. Examples include B. Braun Melsungen, Coca Cola, DKB, Lufthansa, Ontras, Ostdeutscher Sparkassenverband, Provinzial or Schauenburg GmbH. We would be pleased to work together with you on your topics in order to contribute to your success.
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Colocated with
AI Infrastructure Europe Summit 2026 is part of the Event Series. You can find more events here.
Date
March 16 – 17, 2026
Location
Holiday Inn Munich City Center
Munich
Phone
+49 (0)30 52 10 70 3 0
eMail
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