Business Intelligence is more than dashboards—it’s about turning raw customer journey data into strategic assets. This session dives into how organizations can leverage BI to collect, store, and visualize customer data across the entire journey. We’ll explore building scalable data pipelines, storing data in internal warehouses, and enabling real-time, actionable insights. Learn how to create a self-service BI culture that empowers teams to make data-driven decisions and extract maximum value from every customer interaction.
In this session, you will learn more about:
- How to design a BI framework that captures and integrates raw customer journey data
- Best practices for storing structured and unstructured data in internal data warehouses
- How to build a scalable, secure BI architecture for long-term analytics success
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