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CO-LOCATED EVENTS

Speaker

Jakub Kovacik

Solution Lead IIX Customer Ecosystem & Analytics, CARIAD SE

4. With over 15 years of experience as an international manager across four continents, including Western and Central Europe, Canada and China, I have demonstrated my expertise in analytics, AI and data management at CARIAD, a Volkswagen Group company. My work focuses on bringing generative AI capabilities to the automotive sector and developing innovative solutions such as identity and access management for all brands, the cloud analytics platform on AWS/Azure, predictive vehicle functions, predictive maintenance and work on the EU Data Act. I also deal with data trading and other topics related to data, analytics and AI.
I have integrated AI into Volkswagen's digital services, customer touchpoints, vehicles and front-ends and have a deep understanding of the Chinese market gained during a three-year secondment at SAIC-Volkswagen in CRM and regional marketing. Previously, I was the global head of CRM for ŠKODA Auto.
Before joining the Volkswagen Group, I led the digitalisation efforts as Innovation and Development Director at Edenred (formerly Accor Services), worked in strategic planning for HSBC Premier Banking, spent three years as a management consultant at Accenture and was responsible for sales finance at Nestlé in Canada.

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Session

Successful marketing for data products - internal & external

Keynote

Monday, March 16

06:05 pm - 06:30 pm

Live in Munich

Less Details

Data products offer enormous potential, both for internal decision-making processes and for external customer offers. However, the question often arises as to how to ensure that these products and the insights gained from them are actually utilised. Targeted marketing, the acquisition of relevant customer insights and the development of software-defined products play a key role here. In addition, new technologies such as generative AI open up completely new possibilities for addressing customers. At the same time, however, there are obstacles that make it difficult to build a genuine digital ecosystem.

Join this session and learn more about:

  • Effective strategies for marketing data products internally and externally
  • Approaches to gaining and utilising valuable customer insights
  • Success factors for the development of software-defined products and digital services

Presentation

Company

CARIAD SE

https://cariad.technology/
CARIAD is the automotive software company of the Volkswagen Group. Building automotive software platforms and digital customer functions for iconic brands like Audi, Volkswagen and Porsche, CARIAD supports the Volkswagen Group in becoming the leading automotive technology company. In software centers in Germany, the USA, China, Estonia and India, around 6,000 experts work on making the automotive experience safer, more sustainable and more comfortable for everyone. The company’s products include advanced driver assistance systems, a unified infotainment platform, software functions for charging and driving performance, as well as data, backend and cloud solutions, and digital services in and around the vehicle. Well-known cars like the Volkswagen ID. Buzz and ID.7, the Audi Q6 e-tron and the Porsche Macan 4 Electric are already equipped with the latest CARIAD technology. #WeAreCARIAD
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Colocated with
AI Infrastructure Europe Summit 2026 is part of the Event Series. You can find more events here.
Date
March 16 – 17, 2026
Location
Holiday Inn Munich City Center
Munich
Phone
+49 (0)30 52 10 70 3 0
eMail
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